Collaborations

Ryan Reynolds taps 'Peloton woman' for Aviation Gin campaign


09 12 2019

Canadian actor Ryan Reynolds has enlisted actress Monica Ruiz, known as the 'Peloton woman' since starring in a controversial ad campaign for exercise bike company Peloton, to promote his gin brand, Aviation Gin.

The new ad parodies the allegedly 'sexist' Peloton campaign, in which Ruiz receives an exercise bike from her husband, and features her drinking Aviation Gin with her friends instead of using the bike. Reynolds shared the ad on social media, posting 'Exercise bike not included'.

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